Market & Consumer Research
Fourth Estate takes a programmatic approach to both primary and secondary research that empowers leaders with an understanding of consumer and target market opinions and behaviors. Surveys, research, and analysis provide valuable insights and form a critical building block for communications strategy.
Communications Audit & Analysis
An audit includes a full review of an organization’s internal and external messaging to fully understand the breadth of a brand's communications. This process is designed to include a combination of materials, documentation, and leadership interviews that produce business intelligence for brand identity. This process can also include competitors’ brands so that you can better understand the landscape and share of mind you are competing for.
Brand Language Development
Many companies have failed to distill from their brand the everyday messaging that employees, from c-suite executives to frontline workers, can use to clearly communicate to their clients and prospects. Utilizing a proprietary process, Fourth Estate works closely with its clients to understand their brand and better define their core brand story and messaging architecture in way that will be clear, straightforward, precise and resonate with target audiences. The resulting brand language architecture will constitute the brand’s verbal and written DNA. It can then be adapted for use in all communications scenarios including outreach to consumers, employees, current or prospective investors, regulators, news media, etc.